Groupe GM
French creator of exclusive amenities

About us

For over 50 years, Groupe GM has been a trusted partner in the hospitality industry, providing the highest and most sustainable quality amenities in over 80 countries through exclusive partnerships and licensing agreements. Our amenities reflect the unique identity of your establishment, are tailored to their specific needs, and always remain respectful of nature.

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Eiffel Tower viewed through an open arched doorway from an elegant Parisian interior with dark paneled walls, wooden floor, and a small table with flowers.
A woman in a yellow dress and a man in a striped blazer stand side by side in a sunlit outdoor setting, with foliage in the background. Both have pensive expressions as they gaze downward.

Brands

Our unique portfolio of exclusive brands coming from the world of creative design, cosmetics, spa and fashion, guarantees that each hotelier can offer the highest quality amenities that not only mirror their unique essence but also enhance the daily experiences of their guests.

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Our solutions

At Groupe GM, we offer exclusive amenities designed to elevate the guest experience for your clients, from hotels, boutiques establishments to cruises. Our carefully crafted solutions range from large-format dispensers to expertly developed cosmetics formulas, from signature collection accessories to fully bespoke creation, with attention to every detail to ensure an exceptional stay. Sustainability is at the heart of our approach, seamlessly blending eco-responsibility practices with the highest standards of quality and design.

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A bottle of liquid soap with a pump top, accompanied by a small rectangular soap bar and a tube of cream, all set against a textured neutral background with green leaves.

Manufacturing

Our line industrial expertise guarantees exceptional product quality at the best price. Our manufacturing sites and partners are experts in production, research, and development, fully compliant with the strictest worldwide cosmetic regulations, including the European regulation and Good Manufacturing Practices. This ensures the safety, reliability, and compliance of our products at every stage. Quality and consistency are at the core of everything we do.

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Care About Earth

Through our Care About Earth program, we reaffirm our commitment in promotingsustainable hospitality practices within the line hospitality industry. Dedicated to all our stakeholders, we integrate environmental considerations at every stage of product development and production, focusing on eco-design, respectful formulas, and reducing CO2 emissions.

Guided by our Corporate Social Responsibility principles, we prioritize ethical practices that support both people and the planet, ensuring a more sustainable future for generations to come.

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A row of green leaves arranged in a wave pattern, with a vibrant orange flower in the corner and the phrase "CARE ABOUT EARTH" centered above the leaves.
30/03/26

Groupe GM launches a new hotel line – Ach Brito Lavanda

Excellence and Tradition! Registered since 1929, Lavanda is one of Ach. Brito's ex-libris. The aesthetics of its iconic green eau de cologne bottle, the unique Mediterranean fragrance and the best that technology has to offer make this line an essential classic in Portuguese perfumery and soapmaking. Discover here this new range fully aligned with Groupe GM's Care About Earth® environmental programme.
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30/03/26

Groupe GM announces partnership with the prestigious Portuguese brand D’AVEIA

Groupe GM is proud to announce its partnership with D'AVEIA, a leading portuguese brand in Dermatological Cosmetics, recognised for its combination of innovation and scientific rigour in caring for the sensitive skin of the whole family. In line with Groupe GM's environmental programme, the new hotel range features the innovative Ecofill system, a vegan formulation and ingredients of up to 97% natural origin.
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30/03/26

Cereria Mollá 1899 – the hotel range that combines Tradition, Sustainability and Premium Design

Groupe GM presents its new hotel range, in collaboration with Cereria Mollá 1899, designed for hotels that value detail, authenticity and commitment to the environment.In line with the Care About Earth® environmental programme, the range combines sophisticated fragrances, timeless design and the innovative Ecofill refillable system, offering guests a exquisite sensory experience.
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